Press Release – Canadian Radio Awareness Program

PRESS RELEASE

Canadian rock icons 54-40 partner with Rock the ViolenceTM in a campaign to stem gun violence in our communities.

TORONTO – May 29 – Rock the ViolenceTM is a new campaign launched by Craig Knight (founder of Razor magazine) in an effort to stem gun violence in our communities. Barely a day goes by without some reminder of the pain and damage caused by gun violence and most agree on the seriousness of the issue – the debate is on the best way to address it. Do we need more police on the street? Are tougher gun control laws the answer? Do we need better grass-roots community programs?

Canadian Rockers 54-40 Let ‘One Gun’ Do The Talking

Rock the ViolenceTM today starts a Canada-wide RADIO campaign to raise awareness and generate dialogue that can put an emphasis on positive development, opportunities for youth, safe and supportive communities and poverty reduction.

“I am asking that radio stations partner with us on a simple awareness campaign. No demand for money, no interruption of their daily business,” states Mr. Knight. 54-40 has provided the song as an anthem for our campaign. It’s really a win-win for everyone. The radio stations satisfy any CanCon requirements and do their communities’ a service by creating dialogue. That a great first step”

Our goal is to stem the progression of gun violence in our communities by:

  • Raising public awareness through music and events
  • Increasing access to quality resources and programming within the community
  • Improving coordination of youth services at a neighborhood level
  • Working in partnership with community organizations, the corporate sector, the media and other partners to create a safer future.

About Craig Knight

Craig Knight is a former publishing executive and founder of such publications as Razor, Strutter and Fit Parent. With Rock the Violence, Mr. Knight is launching a public awareness campaign, concert and event series and educational programs that will educate millions about daily choices and actions that affect our community’s health and our planet’s future

About 54-40

5440 are one of the most important popular music groups to emerge from the Canadian cultural landscape. With more than 2 decades of performing and recording behind them, the band has an unbelievable catalogue of hit songs. Lead by chief songwriter Neil Osborne, 5440 have carved out a legacy of gold and platinum albums and a outstanding reputation for their live performances that carries through to this day. 40

For more information:

Rock the Violence
Craig Knight
cknight@rocktheviolence.com  or
call (647) 221-1797

54-40
Allen Moy
allenm@divineindustries.com or
call (604) 737-0091

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