The main goal of Rock The Violence™ is to end gun violence in our communities. We will accomplish this in five ways:

  1. Challenging everyone to speak out, and think about their own beliefs, language and actions.
  2.  Educating young people, especially young men and boys, on the issue through the educational resources we produce.
  3. Raising public awareness of the issue through music and events.
  4. Working in partnership with community organizations, the corporate sector, the media and other partners to create a safer future.
  5. Supporting Rock The Violence™ campaigns across Canada.